In 2020 delicious Magazine teamed up with Yalumba wine creating the ‘Book a table, embrace Australia’ campaign. As the art director I was responsible for conceptualising the look of the 4 part video series and supporting editorial drivers in social media and print. The campaign included a 16 page printed magazine for which I developed the style guide. The booklet was inserted into delicious magazine and metro mastheads around Australia.

Discipline(s): Branding, Art Direction, Video production, Print, Digital, Photoshooting, Social content, still life art direction.

Location Imagery

Part 3 of the video series

The 16-page printed lift out

Following the success of the launch campaign, Yalumba invested in a second phase in 2022. The new year saw Australia enter COVID-19 lockdown, however we wanted to launch the next phase & re-engagement the market. We conceptualised a second 16-page insert with at home recipes paired with Yalumba wine. We highlighted the diversity of the wines by pairing each with a different cuisine. I conceptualised, art directed & designed the booklet, it was inserted into delicious, taste & metro mastheads around Australia.