Working with the Beauty category management team we produced The Essentials Edit beauty box. THE ICONIC’s top selling products from each skincare category curated into a  step-by-step limited-edition package. The box had to educated and encourage customers to return to re-purchase the products in the selection.

The presentation of the collection reflects a morning routine, from the box design to campaign roll out. I conceptualised, designed & art directed all parts of this project. Including box design and artwork preparation, onset art direction and designing onsite, eDM social organic & paid assets.

Discipline(s): Graphic design, Social content, Print, Social content, EDM