In 2023 I lead the launch of THE ICONIC Autumn/Winter campaign, NOW, REAL. Conceptualising a street style shoot and accompanying type treatment. I delivered a style that was nostalgic yet relevant to a modern audience. This campaign was a top performer for THE ICONIC in 2023. I delivered assets for onsite, eDM, social organic & paid.
Discipline(s): Graphic design, Social content, Print, Social content, eDM
The Moodboard for Brand Partners
Initial concept treatment
Social teaser type treatment
eDMs sent out during the campaign
Instagram Launch Story treatment
Instagram carousel collage post with New Season trends targeted to a Gen Z audience
Tap to Play - Type treatment on social paid videos. (videography & edit by JJ Jimenez)