As design lead on the 2022 Mother’s Day campaign I created the visual identity used across all deliverables. This year we wanted to move away from traditional e-commerce treatments and elevate the look through design and talent. I designed and oversaw all elements to ensure the treatment was on brand, elevated and consistent at every touchpoint. We delivered an online & 68-page print catalogue, EDMs, social organic & paid stories, promotional activity, brand partnerships plus managed the inclusion of our commercial partner, VISA.
Discipline(s): Graphic design, Social content, Print, Social content, EDM
68-Page Print Catalogue
Onsite desktop Gift Guide
eDMs from the campaign
Instagram Launch Story