THE ICONIC reaffirmed their commitment to sustainability with the relaunch of it’s 7 CONSIDERED credentials. The relaunch was to remove any copy & imagery that could be deemed as greenwashing. The language and imagery of the new landing pages and marketing material was carefully curated to ensure a truthful representation of each of the 7 credentials.
The CONSIDERED landing page guides consumer through THE ICONIC commitment to sustainability.
Design of the 7 new landing pages . Each detailing a credential with a banner authentically designed to accurately reflect the credential.
Online catalogue pages with matching banner designs so customer can shop their values